BBC Media Action

As part of The European Conference on Media & Mass Communication 2015 (EuroMedia2015), IAFOR President, Dr Joseph Haldane, conducted a panel discussion and Q&A session with Jon Elford of BBC Media Action.

Media and communication can inform, connect and empower. They can help people bring about lasting change in their lives. BBC Media Action uses mass media and outreach to achieve impact at scale. The organisation has special expertise in working in fragile and conflict-affected societies where political, security or other factors mean that media is one of the few options available to reach and engage marginalised groups.

Dr Haldane and Mr Elford discuss the role of BBC Media Action at The European Conference on Media, Communication & Film 2015 (EuroMedia2015), including recent work being done in radio and drama production in Cambodia. Mr Elford also describes the challenges and ethical issues faced when working with multiple governments and regimes.


Jon Elford

Jon Elford heads an internal audit function for BBC Media Action, an international development charity associated with the BBC. Jon has worked in international development in assurance, advisory, and investigatory, roles for the last seven years, prior to which he was in external practice with KPMG, a professional services firm.

Jon’s professional expertise includes: assurance provision, charity governance, IT security, data protection, internal controls, security, and fraud investigation.

Jon has worked in, among other places: Afghanistan, Pakistan, India, Bangladesh, Uganda, Tanzania, Kenya, Somalia, Rwanda, Ghana, South Sudan, Mozambique, Angola, Zambia, Nigeria, The Palestinian Territories, Ethiopia, & Nepal.

Posted by Thaddeus Pope

Born and raised in Brighton, England, Thaddeus Pope is an experienced commercial and editorial photographer with a BA in Photography from the London College of Communication, University of the Arts London. Thaddeus’s duties at IAFOR include overseeing the design, media and marketing output of the organisation, as well as producing photo-essays, short documentaries and other visual content for IAFOR and its publications, including THINK. In January 2015, Thaddeus was named as the Creative Director of the IAFOR Documentary Photography Award. tpope@iafor.org (in English)