Tag: Asian users
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Brand Selection in Planned Purchasing: An Analysis of Asian User Behavior
Authors: Toney Sebastian, Indian Institute of Technology Guwahati, India Pradeep G. Yammiyavar, Indian Institute of Technology Guwahati, India Steven Jones, Procter & Gamble, Singapore Email: toney@iitg.ac.in Published: November 19, 2018 https://doi.org/10.22492/ijpbs.4.2.01 Citation: Sebastian, T., Yammiyavar, P. G., & Jones, S. (2018). Brand Selection in Planned Purchasing: An Analysis of Asian User Behavior. IAFOR Journal of …