On Friday, March 25, 2022, Professor Philip Sugai, the Director of the newly launched Value Research Center at Doshisha University, and Senior Research Fellow in the IAFOR Research Centre (IRC) was interviewed by Dr Joseph Haldane, Founder, Chairman & CEO of IAFOR, and Administrative Director of the IAFOR Research Centre (IRC).
Professor Sugai and Dr Haldane discussed the publication of the latest white paper, "A Value Model for Responsible Business", and the new value measurement model that Professor Sugai and his research team have developed by integrating more than 25 of the world's top ESG and Sustainability Reporting frameworks, integrating impact measurements from the ISSB, TCFD, IFC, UNDP, Planetary Boundaries, and the Science Based Targets Initiative.
Professor Sugai fielded questions from Dr Haldane and the audience on how this framework was implementable for all sizes of companies, and indeed could be used at early and even business planning stages for startups. They both talked of the concept of “value washing”, and of how the value model addresses and ensures that it cannot be used to this end. They also discussed how the work of Professor Sugai had been influenced by his experience of businesses in Japan, which has inspired a lot of the thinking behind the model, including the Sanpo yoshi, the principle of “three way good”, that is a historical and cultural principle of business success through responsibility.
This webinar was presented in association with the ESG-Integration Research and Education Center (ESG-IREC) at Osaka University, Japan.
Doshisha University, Japan
Philip Sugai is a Professor of Marketing within Doshisha University's Graduate School of Business where he currently teaches Marketing, eMarketing, Marketing Research, and Sustainable & Responsible Marketing. Dr Sugai also served as a Visiting Professor for Stanford University from 2015-2017, where he taught Innovation in Japan at the Stanford Overseas campus in Kyoto. Prior to joining the Doshisha University faculty, Dr Sugai taught at the International University of Japan in Niigata – where he also served as Dean and Associate Dean of the IUJ Business School for six years.
Philip Sugai is the author of two books, Building Value Through Marketing: A Step-By-Step Guide (Routledge) and The Six Immutable Laws of Mobile Business (John Wiley & Sons) and has published case studies with Ivey Business School Publishing on Suntory, KITKAT Japan, AGL, Hatsune Miku, and Walt Disney Internet Group.
He received his PhD from Waseda University and his MBA in Marketing and Operations Management from New York University's Leonard N. Stern School of Business. He has worked as a marketing executive at American Express, Muze, Inc., and Lightningcast, Inc., and currently serves as a marketing advisor and marketing strategy consultant to companies both in Japan and globally.
The International Academic Forum (IAFOR), Japan
Joseph Haldane is the Chairman and CEO of IAFOR. He is responsible for devising strategy, setting policies, forging institutional partnerships, implementing projects, and overseeing the organisation’s business and academic operations, including research, publications and events.
Dr Haldane holds a PhD from the University of London in 19th-century French Studies, and has had full-time faculty positions at the University of Paris XII Paris-Est Créteil (France), Sciences Po Paris (France), and Nagoya University of Commerce and Business (Japan), as well as visiting positions at the French Press Institute in the University of Paris II Panthéon-Assas (France), The School of Journalism at Sciences Po Paris (France), and the School of Journalism at Moscow State University (Russia).
Dr Haldane’s current research concentrates on post-war and contemporary politics and international affairs, and since 2015 he has been a Guest Professor at The Osaka School of International Public Policy (OSIPP) at Osaka University, where he teaches on the postgraduate Global Governance Course, and Co-Director of the OSIPP-IAFOR Research Centre, an interdisciplinary think tank situated within Osaka University.
A Member of the World Economic Forum’s Expert Network for Global Governance, Dr Haldane is also a Visiting Professor in the Faculty of Philology at the University of Belgrade (Serbia), a Visiting Professor at the School of Business at Doshisha University (Japan), and a Member of the International Advisory Council of the Department of Educational Foundations at the College of Education of the University of Hawaiʻi at Mānoa (USA).
From 2012 to 2014, Dr Haldane served as Treasurer of the American Chamber of Commerce in Japan (Chubu Region) and he is currently a Trustee of the HOPE International Development Agency (Japan). He was elected a Fellow of the Royal Asiatic Society in 2012, and a Fellow of the Royal Society of Arts in 2015.