Media and communication can inform, connect and empower. They can help people bring about lasting change in their lives. BBC Media Action uses mass media and outreach to achieve impact at scale. The organisation has special expertise in working in fragile and conflict-affected societies where political, security or other factors mean that media is one of the few options available to reach and engage marginalised groups.
Dr Haldane and Mr Elford discuss the role of BBC Media Action at The European Conference on Media, Communication & Film 2015 (EuroMedia2015), including recent work being done in radio and drama production in Cambodia. Mr Elford also describes the challenges and ethical issues faced when working with multiple governments and regimes.
Jon Elford
Jon Elford heads an internal audit function for BBC Media Action, an international development charity associated with the BBC. Jon has worked in international development in assurance, advisory, and investigatory, roles for the last seven years, prior to which he was in external practice with KPMG, a professional services firm.
Jon’s professional expertise includes: assurance provision, charity governance, IT security, data protection, internal controls, security, and fraud investigation.
Jon has worked in, among other places: Afghanistan, Pakistan, India, Bangladesh, Uganda, Tanzania, Kenya, Somalia, Rwanda, Ghana, South Sudan, Mozambique, Angola, Zambia, Nigeria, The Palestinian Territories, Ethiopia, & Nepal.
