IAFOR Journal Category: IAFOR Journal of Cultural Studies

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Review / Publication Process

Peer Review Process IAFOR Journal of Cultural Studies conforms to the highest academic standards of international peer review. The external peer review process which leads to publication can be broadly summarised into 10 steps which are listed below. Process from Submission to Publication Including External Peer Review We do not offer short peer review times,

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Product Placement in Films: A Comparative Study of American and Chinese Consumers’ Attitudes

Author: Yi Zhou, University of Leicester, United Kingdom Email: izzie.zhou@hotmail.com Published: July 5, 2024 https://doi.org/10.22492/ijcs.9.1.05 Citation: Zhou, Y. (2024). Product Placement in Films: A Comparative Study of American and Chinese Consumers’ Attitudes. IAFOR Journal of Cultural Studies, 9(1). https://doi.org/10.22492/ijcs.9.1.05 Abstract This study delves into the differing attitudes of Chinese and American students regarding product placement

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Gender, Identity and Conflict: Militant Women and Feminist Assertion in In the Shadow of a Sword: The Memoir of a Woman Leader in the LTTE by Thamizhini

Authors: T. Jenisha, Central University of Tamil Nadu, India P. Boopathi, Central University of Tamil Nadu, India Email: jenishatphd21@students.cutn.ac.in Published: July 5, 2024 https://doi.org/10.22492/ijcs.9.1.04 Citation: Jenisha, T., & Boopathi, P. (2024). Gender, Identity and Conflict: Militant Women and Feminist Assertion in In the Shadow of a Sword: The Memoir of a Woman Leader in the

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Memorialisation and Identity in Mahé, India: Revealing French Colonial Legacies

Authors: Sayant Vijay, Department of English CHRIST (Deemed to be University), Bangalore, India Anupama Nayar, Department of English CHRIST (Deemed to be University), Bangalore, India Email: sayant.vijay@res.christuniversity.in Published: July 5, 2024 https://doi.org/10.22492/ijcs.9.1.03 Citation: Vijay, S., & Nayar, A. (2024). Memorialisation and Identity in Mahé, India: Revealing French Colonial Legacies. IAFOR Journal of Cultural Studies, 9(1).

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Traditional Productions and Neo-Liberal Market Challenges for Cultural Identities: A study of Manipuri Indigenous Weavers in Bangladesh

Author: Rajmoni Singha, North South University, Dhaka Email: rajmoni.singha@northsouth.edu Published: July 5, 2024 https://doi.org/10.22492/ijcs.9.1.02 Citation: Singha, R. (2024). Traditional Productions and Neo-Liberal Market Challenges for Cultural Identities: A study of Manipuri Indigenous Weavers in Bangladesh. IAFOR Journal of Cultural Studies, 9(1). https://doi.org/10.22492/ijcs.9.1.02 Abstract This study investigates how the Manipuri weaving community in Bangladesh strives to

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The Culture of Qalandar Pakhivas Community of Lahore: A Case of Marginalisation

Author: Naeema Arch’ad, Lahore School of Economics, Pakistan Email: naeemaarchad@gmail.com Published: July 5, 2024 https://doi.org/10.22492/ijcs.9.1.01 Citation: Arch’ad, N. (2024). The Culture of Qalandar Pakhivas Community of Lahore: A Case of Marginalisation. IAFOR Journal of Cultural Studies, 9(1). https://doi.org/10.22492/ijcs.9.1.01 Abstract The Qalandar Pakhivas, a native ethnic minority from central Punjab, Pakistan, is one of Lahore’s sixteen

Welcome to Volume 9 Issue 1 of the IAFOR Journal of Cultural Studies

Dear Readers, Ever since the end of Covid, the hope of the world for a return to an allegedly stable pre-Covid-19 time has been thwarted. Most of the world continues to be mesmerized by the horrible wars continuing in the Ukraine, in Sudan, and in Gaza. As the carnage continues unabated, one might be tempted

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IAFOR Journal of Cultural Studies: Volume 9 – Issue 1

IAFOR Journal of Cultural Studies: Volume 9 – Issue 1 Editor-in-Chief: Holger Briel, Beijing Normal University-Hong Kong Baptist University United International College (UIC), China Published: July 5, 2024 ISSN: 2187-4905 https://doi.org/10.22492/ijcs.9.1 Editor’s Introduction Welcome to this issue of the IAFOR Journal of Cultural Studies Holger Briel, Editor-in-Chief, IAFOR Journal of Cultural Studies Articles The Culture

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The Representation of the Anthropocene in Contemporary Chinese Science Fiction

Author: Yue ZHOU, Xi’an Jiaotong-Liverpool University, China Email: yue.zhou20@student.xjtlu.edu.cn Published: June 7, 2024 https://doi.org/10.22492/ijcs.9.si.06 Citation: ZHOU, Y. (2024). The Representation of the Anthropocene in Contemporary Chinese Science Fiction. IAFOR Journal of Cultural Studies, 9(si). https://doi.org/10.22492/ijcs.9.si.06 Abstract Contemporary Chinese science fiction (SF) is preoccupied with the representation of the Anthropocene. Wu Ming-yi’s The Man with the

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SinoAsian Futures between Economic Forecasting, Science Fiction, Sinofuturism and Creativity

Author: Holger Briel, Beijing Normal University-Hong Kong Baptist University-United International College Email: holger.briel@gmail.com Published: June 7, 2024 https://doi.org/10.22492/ijcs.9.si.05 Citation: Briel, H. (2024). SinoAsian Futures between Economic Forecasting, Science Fiction, Sinofuturism and Creativity. IAFOR Journal of Cultural Studies, 9(si). https://doi.org/10.22492/ijcs.9.si.05 Abstract For many years futurology and forecasting have been a growing field and it seems that

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Immanent Futures, Quotidian Spaces: A View from Yiwu

Author: Iram Ghufran, Shiv Nadar Institution of Eminence (Deemed to be University), Delhi NCR Email: iram.ghufran@gmail.com Published: June 7, 2024 https://doi.org/10.22492/ijcs.9.si.04 Citation: Ghufran, I. (2024). Immanent Futures, Quotidian Spaces: A View from Yiwu. IAFOR Journal of Cultural Studies, 9(si). https://doi.org/10.22492/ijcs.9.si.04 Abstract The contemporary ecological condition has understandably precipitated diverse apocalyptic narratives that present a monumentally

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The Japanese Film AI Amok (2020) and the Collapse of Realist AI Vision

Authors: Vincenzo De Masi, Beijing Normal University – Hong Kong Baptist University – United International College, Zhuhai Siyi Li, Hong Kong Baptist University Email: vdemas@gmail.com Published: June 7, 2024 https://doi.org/10.22492/ijcs.9.si.03 Citation: De Masi, V., & Li, S. (2024). The Japanese Film AI Amok (2020) and the Collapse of Realist AI Vision. IAFOR Journal of Cultural

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Critical Thinking in the Age of Expanded Telepathy and Brain-Computer Interface (BCI)

Author: Luciano Zubillaga, Xi’an Jiaotong Liverpool University Email: luciano.zubillaga@xjtlu.edu.cn Published: June 7, 2024 https://doi.org/10.22492/ijcs.9.si.02 Citation: Zubillaga, L. (2024). Critical Thinking in the Age of Expanded Telepathy and Brain-Computer Interface (BCI). IAFOR Journal of Cultural Studies, 9(si). https://doi.org/10.22492/ijcs.9.si.02 Abstract Unveiling a world of expanded telepathy, the study investigates the convergence of cosmological awareness and brain-computer interface

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Cultivating Digital Wisdom in the Deep Future

Author: Marcus T. Anthony, Beijing Institute of Technology, Zhuhai Email: marcus.anthony@cgt.bitzh.edu.cn Published: June 7, 2024 https://doi.org/10.22492/ijcs.9.si.01 Citation: Anthony, M. T. (2024). Cultivating Digital Wisdom in the Deep Future. IAFOR Journal of Cultural Studies, 9(si). https://doi.org/10.22492/ijcs.9.si.01 Abstract The central focus of this paper is on the concept of Digital Wisdom, which is defined as the degree

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IAFOR Journal of Cultural Studies: Volume 9 – Special Issue

IAFOR Journal of Cultural Studies: Volume 9 – Special Issue: “Asian Futures” Guest Editor: Marcus T. Anthony, Beijing Institute of Technology (Zhuhai), China Editor-in-Chief: Holger Briel, Beijing Normal University-Hong Kong Baptist University United International College (UIC), China Published: June 7, 2024 ISSN: 2187-4905 https://doi.org/10.22492/ijcs.9.si Editor’s Introduction Welcome to this Special Issue of the IAFOR Journal

Welcome to Volume 8 Issue 2 of the IAFOR Journal of Cultural Studies

Dear Readers, If a few issues ago I had expressed the hope that there might be a let-up of crises for humanity in the cards, the last few months have taught us otherwise. If anything, existing crises have intensified or stretched to incorporate even more inhabitants of this planet. Besides the immeasurable pain and suffering

“Otherized” Migrants in Contemporary Australia: Reflections from Michael Ahmad’s The Tribe (2014)

Author: Ait Idir Lahcen, Faculty of Letters, Mohammedia, Hassan II University, Morocco Email: Lahcen.aitidir@univh2c.ma Published: December 30, 2023 https://doi.org/10.22492/ijcs.8.2.05 Citation: Lahcen, A. I. (2023). “Otherized” Migrants in Contemporary Australia: Reflections from Michael Ahmad’s The Tribe (2014), 8(2). https://doi.org/10.22492/ijcs.8.2.05 Abstract This article provides a close reading of Michael Mohamed Ahmad’s The Tribe (2014), a Lebanese-Australian novel,

“Bacha Posh”: Gender Construct in Afghan Culture Examined through the Lens of Children in Literature

Authors: Ritika Banerjee, Christ (Deemed to be University) Bangalore, India Sharon J, Christ (Deemed to be University) Bangalore, India Email: Ritika.banerjee@res.christuniversity.in Published: December 30, 2023 https://doi.org/10.22492/ijcs.8.2.04 Citation: Banerjee, R., & J, S. (2023). “Bacha Posh”: Gender Construct in Afghan Culture Examined through the Lens of Children in Literature, 8(2). https://doi.org/10.22492/ijcs.8.2.04 Abstract With the fall of

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Folklore Goes to War: Folksongs, Yangge and Storytelling in Communist Bases during the Second Sino-Japanese War

Author: Selina Gao, Murray State University, USA Email: sgao2@murraystate.edu Published: December 30, 2023 https://doi.org/10.22492/ijcs.8.2.03 Citation: Gao, S. (2023). Folklore Goes to War: Folksongs, Yangge and Storytelling in Communist Bases during the Second Sino-Japanese War, 8(2). https://doi.org/10.22492/ijcs.8.2.03 Abstract All across the world, folklore studies are often closely tied to the emergence of modern nation states and

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Blindness Challenging Melodrama in Your Eyes Tell (2020) and Blind Massage (2014)

Author: Xinyi Wang, Nagoya University, Japan Email: wangxinyi40@yahoo.com Published: December 30, 2023 https://doi.org/10.22492/ijcs.8.2.02 Citation: Wang, X. (2023). Blindness Challenging Melodrama in Your Eyes Tell (2020) and Blind Massage (2014). IAFOR Journal of Cultural Studies, 8(2). https://doi.org/10.22492/ijcs.8.2.02 Abstract While blindness has been a recurring motif in melodramatic fiction films, this article argues that some contemporary East

“Blame it on the Black Star”: Black Holes in Culture

Author: Mario Rodriguez, American University in the Emirates Email: mario.rodriguez@aue.ae Published: December 30, 2023 https://doi.org/10.22492/ijcs.8.2.01 Citation: Rodriguez, M. (2023). “Blame it on the Black Star”: Black Holes in Culture. IAFOR Journal of Cultural Studies, 8(2). https://doi.org/10.22492/ijcs.8.2.01 Abstract “Black holes” continue to compel the human imagination, as demonstrated by the public reception of the first images

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IAFOR Journal of Cultural Studies: Volume 8 – Issue 2

IAFOR Journal of Cultural Studies: Volume 8 – Issue 2 Editor-in-Chief: Holger Briel, Beijing Normal University-Hong Kong Baptist University United International College (UIC), China Published: December 30, 2023 ISSN: 2187-4905 https://doi.org/10.22492/ijcs.8.2 Editor’s Introduction Welcome to this issue of the IAFOR Journal of Cultural Studies Holger Briel, Editor-in-Chief, IAFOR Journal of Cultural Studies Articles “Blame it

Welcome to Volume 8 Issue 1 of the IAFOR Journal of Cultural Studies

Dear Readers, As the world is slowly digging itself out of the COVID crisis, a return to normalcy is wished for by many, but far from possible. The Russian war against Ukraine, continuing strife in Sudan and emergencies in many other countries make it hard to catch one’s breath. This IJCS issue cannot do much

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Language, Culture, and Indigeneity: Reflections on their Interplay

Authors: Robert Davis, The National Indian Council on Aging, USA Elvira Sanatullova-Allison, Texas A&M University-Kingsville, USA Email: elviraallison@gmail.com Published: July 5, 2023 https://doi.org/10.22492/ijcs.8.1.05 Citation: Davis, R., & Sanatullova-Allison, E. (2023). Language, Culture, and Indigeneity: Reflections on their Interplay. IAFOR Journal of Cultural Studies, 8(1). https://doi.org/10.22492/ijcs.8.1.05 Abstract Language encultures the speaker as subject and provides access

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The “Innocent” Other: Hollywood’s Post 9/11 Muslim Child and Childhood

Author: Hajar Eddarif, Mohammed V University, Rabat, Morocco Email: hajareddarif@gmail.com Published: July 5, 2023 https://doi.org/10.22492/ijcs.8.1.04 Citation: Eddarif, H. (2023). The “Innocent” Other: Hollywood’s Post 9/11 Muslim Child and Childhood. IAFOR Journal of Cultural Studies, 8(1). https://doi.org/10.22492/ijcs.8.1.04 Abstract The present article interrogates the ways in which Hollywood cinema articulates the exclusion of the Muslim child from

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The Impact of Cultural Code on Communication Promotion of Japanese Animation in the USA

Author: Anastasiia Krutiakova, High School of Journalism and Mass Communications, Saint Petersburg State University Email: krutiakova.anastasia@gmail.com Published: July 5, 2023 https://doi.org/10.22492/ijcs.8.1.03 Citation: Krutiakova, A. (2023). The Impact of Cultural Code on Communication Promotion of Japanese Animation in the USA. IAFOR Journal of Cultural Studies, 8(1). https://doi.org/10.22492/ijcs.8.1.03 Abstract For the last eight years, the anime market

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Cultural Identity and Historical Nostalgia in Animated Film

Authors: Jae-Eun Oh, The Hong Kong Polytechnic University, Hong Kong Yuet Kai Chan, The Hong Kong Polytechnic University, Hong Kong Cedric van Eenoo, Independent Scholar Email: publications@iafor.org Published: July 5, 2023 https://doi.org/10.22492/ijcs.8.1.02 Citation: Oh, J.-E., Chan, Y. K., & van Eenoo, C. (2023). Cultural Identity and Historical Nostalgia in Animated Film. IAFOR Journal of Cultural

“Still Watching Cartoons?” Infantilization of Young Anime Fans in India: A Critical Discourse Analysis

Authors: Jasdeep Kaur Chandi, Guru Gobind Singh Indraprastha University, New Delhi, India Kulveen Trehan, Guru Gobind Singh Indraprastha University, New Delhi, India Email: chandi93.jas@gmail.com Published: July 5, 2023 https://doi.org/10.22492/ijcs.8.1.01 Citation: Chandi, J. K., & Trehan, K. (2023). “Still Watching Cartoons?” Infantilization of Young Anime Fans in India: A Critical Discourse Analysis. IAFOR Journal of Cultural

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IAFOR Journal of Cultural Studies: Volume 8 – Issue 1

IAFOR Journal of Cultural Studies: Volume 8 – Issue 1 Editor-in-Chief: Holger Briel, Beijing Normal University-Hong Kong Baptist University United International College (UIC), China Published: July 5, 2023 ISSN: 2187-4905 https://doi.org/10.22492/ijcs.8.1 Editor’s Introduction Welcome to this issue of the IAFOR Journal of Cultural Studies Holger Briel, Editor-in-Chief, IAFOR Journal of Cultural Studies Articles “Still Watching

Welcome to Volume 7 Issue 2 of the IAFOR Journal of Cultural Studies

Dear Readers, According to one calendar, the year 2022 is already close to fading into the past and 2023 is quickly becoming reality. This reality, however, is prone to a large amount of baggage carried over from the previous year. New crises arose and older ones continue. It seems there is not much respite. To