Tag: Kawaii

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The Psychology of Kawaii Professor Hiroshi Nittono Osaka University

Beyond Cuteness: An Emerging Field of the Psychology of “Kawaii”

“Kawaii” is often translated as “cute” in English, but the nuances and connotations of the two words seem to be different. In this presentation, Professor Hiroshi Nittono of Osaka University discusses which aspects of kawaii are unique to Japanese culture and which aspects seem to be universal to all humans.