Citation: Velasco, D. (2015). Evaluate, Analyze, Describe (EAD): Confronting Underlying Issues of Racism and Other Prejudices for Effective Intercultural Communication. IAFOR Journal of Education, 3(2). https://doi.org/10.22492/ije.3.2.05
Racism and other prejudices have hindered efforts to diversify and further many fields, including education, psychology, politics, law, and healthcare (Race for Opportunity, 2010). Although there are many ways to combat these prejudices, intercultural communication continues to be a vital component in assisting individuals and groups with valuing the past, understanding the present, and preparing for the future of communication in a global society (Sadri and Flammia, 2011, p. 19). This paper provides a brief overview of pertinent research and major theories related to communicating with people of different cultural backgrounds, as well as useful techniques and strategies to use when teaching in international or multinational classrooms, and working or consulting in international or multinational companies, organizations, and educational institutions. It also includes data collected via surveys and interviews that helps to shed light on underlying issues of racism and discontent in Japanese and Nigerian populations within Japan, and concludes with a description of a new approach to one of the most common intercultural communication exercises called the E.A.D. (Evaluate, Analyze, Describe). While this exercise has proved to increase cultural awareness and open the lines of communication between individuals from various cultural and lingual backgrounds, research also shows that other strategies may be necessary to achieve desired levels of communication.
intercultural communication, cross-cultural communication, racism, white racial models, Describe, Interpret, Evaluate (D.I.E) exercise